The aim of Search Engine Optimization is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS. Traditionally, this has meant aiming for no1, or high 10 positions in Google but Google search engine optimization is evolving and now a SEO wants to be more of a marketer than just a tech nerd.

A seo needs to be involved, not just with high positions in Google for appropriate keyphrases, but with analysing competition, traffic and analytics, and converting traffic to leads and sales. I wish to draw a line between SEO and link building. One (SEO) is on-page (on-site), the opposite, off-site (Linkbuilding). A fast primer to S.E.O. by the experts at Hobo…..

1. Continually Take into account Google’s Webmaster Guidelines! 2. Google Recommendations change every so often – keep up to date with them! 3. When it comes to onsite seo, keep it straightforward stupid! 4. Hiding text and keyword stuffing on your internet pages is against Google TOS! 5. Do not Game Google too much, Provide it what it needs! Don’t suppose your smarter than the nerds at Google HQ . 7. Keep in mind each algorithm was an idea 1st 8. Google engineers are attempting to make the simplest search engine engine within the world. Strive and assume like one – work with them, not against them! 9. Google Recommendations will be interpreted differently but ignore search engine SEO pointers at your own peril 10. You don’t would like to pay cash to anyone to urge listed in Google – it’s totally free to get listed 11. To urge into free Google listings, all you need is a link from one other website (that is itself in Google) to yours 12. Google needs to perceive it is a full link to incorporate you in it’s database (index) of internet sites 13. You’ll be able to submit your website to Google, however I suppose it’s pointless – I’ve got never used this methodology 14. Some seo companies charge for ’submission’ to Google and different search engines – I would not trouble.

Hobo is a Greenock SEO group. A builder of Joomla and Wordpress content websites and with a specialist team centered on Google search engine optimisation, Hobo also has one amongst the most in style SEO advice blogs in the UK, with over fifty thousand visitors a month and over 7,500 regular subscribers reading the close to daily advice on how to push your web site online.

Email Subscribers to the hobo seo blog conjointly get a bonus – a pair of free ebooks – Google Search Engine Optimisation for beginners and a Linkbuilding guide for newbies. Check out Hobo SEO for more…

Most people rely on the internet to search for something online or offline. The usual search engines used by most users are Yahoo and Google. This is the main reason why ranking high on a search engine such as Yahoo or Google gives you more chances of having unique visitors to your web site. If you want to market your products successfully, you basically need to first rank high, and secondly, create content that can convince visitors to purchase a product or service in your web site.

Yahoo, on the other hand, looks at on-page factors more, such as keyword density, keywords in headings, etc. That is where the problem comes in.

Of course, they both look at everyting, but keep these two very important points in mind when you are trying to optimize your site.

When you search both Google and Yahoo for a keyword phrase, you will usually find a BIG difference in the Search Engine Results Pages or “Serps” as it is usually called. Serps just means the list of websites that show up when you do a search on any of the search engines.

Back to Yahoo and Google. Here’s why the results are different and in a nutshell what you have to do to rank high on each one of them.

Links from other websites are the most important thing to Google. The higher the ranking of the actual page your link is on the better. Remember it is NOT the ranking of the Home page of the site you are getting the link from, but the ranking of the page your link is actually on that counts.

The text in the link to your site is VERY important. It needs to have the keyword phrases you want to rank high for included.

Then the next most important thing to Google is the keywords in your Title tag and then the content on your page. If your content is over-optimized (too many uses of keyword phrases or too many keywords in your headings, etc.), that will hurt your ranking with Google instead of help you.

Of course, there are 101 other factors that count with both Yahoo and Google, but get the basics right and you will be well on your way to high rankings.

As for Yahoo, the content that is on the page is the most important. To rank high with Yahoo you need to use a lot of keyword phrases on the page, have a lot of keywords in the headings, have a high keyword density, etc.

Basically, Yahoo likes all of the things Google used to count as being important before Google decided that too many people knew this and were making the most highly optimized websites show up at the top instead of the most relevant sites.

Now you can see why the sites that show up high on Yahoo don’t show up high on Google and vice versa.

Bottom line: You could say that Google likes off-page factors (i.e. links) and Yahoo likes on-page factors. That’s an over simplification, but it is a good rule of thumb.

If you understand this one thing, you can get your rankings higher than most of your competitiors. Of course, you will have to get it all right if you want to be at the very top.

The problem is that you can’t completely do what it takes to please both Yahoo and Google. Of course, links help you with both Google and Yahoo, but the other factors seem to be either or.

If you have a reasonably good ranking on Yahoo and not Google and want to increase your Google ranking, I would recommend that you work on incoming links and particularly the text in those incoming links (and don’t make them all word-for-word the same).

Then start cutting back on the over-optimizing of on-page factors and see when your Yahoo rankings start coming down and your Google rankings start coming up. Try to see how close you can come to making them both happy if ranking as high as possible on both is your goal.

Of course, this has to be done slowly because Google and Yahoo don’t change their rankings that fast.

If you want to get the highest ranking on just one of the search engines and not worry about the other one, your job is much easier.

One last point.

Even though Google counts incoming links as being a lot more important than Yahoo does, the recent “search engine bombing” by political pranksters with the term “waffles” shows that Google is more immune to this than Yahoo. Obviously, Google wants a few other things to be in line before they will award top ranking to a site. Google is harder (if not imposible) to trick. Yahoo is not.

Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for membership website software

The phrase used in the title, “web content management system fr window” is a real-life example of a common search engine typo. In fact, within that phrase, the “o” and the “s” are missed so often that search engines like Google, Yahoo, and MSN have recorded the phrase “web content management system fr window” as searched about 481 times on a monthly average.

You might ask how this affects your search engine searches. Well, let us use the same phrase for an example. Typing the phrase you are looking for, “web content management system for windows,” yields about 29.6 million indexed pages in Google, 14.7 million in Yahoo, and 2.3 million in MSN. However, the typo “web content management system fr window,” only slightly different from what you really meant to type, yields drastically different results: 654 thousand indexed pages in Google, 131 thousand in Yahoo, and 56.5 thousand in MSN.

That doesn’t seem so bad. Who doesn’t want to narrow down the search? The problem is that the number of indexed pages is not the only difference with search engine typos; the poor search engines are trying to find the most relevant pages they can to the misspelled search, but it may not find what you need. On the one hand, you have tens of millions of relevant pages with a correct search; on the other hand, you have hundreds of thousands of semi-relevant pages. Which would you rather have?

Search engine typos are very common, but they do alter the relevance of your results.

Joe Miller is an author of informational articles and online advertisements on business, technology, and health. ‘Web content management system fr window’ is actually ‘web content management system for windows’.